InvestorGuide

A review of the Lego Company History

The company that makes those famous interlocking bricks began lifestyle as a tiny workshop in Billund, Denmark. Master father Ole Kirk Christiansen fantastic son Godtfred Kirk Christiansen ran the corporation, which quickly grew to be a top producer of plastic playthings. At the time, a large number of customers were known to stick with wooden or perhaps metal toys and games, and many Lego’s early shipments had been returned a consequence of to poor revenue. However , the brand name soon adaptable and in 1949 bought a machine that could mass-produce different kinds of plastic toys. This allowed Profano to add 200 different types of toys – including baby rattles, plastic-type material balls and toy tractors. Yet , the company’s iconic Profano bricks are not introduced until 1958.

In the early 1970s, the company’s products became increasingly sophisticated, with the Model Team series discover an element of physical accuracy to its sets that would soon after evolve in the Technic series. Lego also started retailing its earliest human results, which would probably later develop into the Minifigure design that appears in every single Lego arranged today. The organization began to branch out internationally in the late sixties, opening its initially North American Profano production facility and developing a research and development office.

The ’80s were a particularly active 10 years for Lego, with the business opening their first idea parks and introducing the wildly well-known Ninjago path. Lego as well increased it is educational capacities by offering a number of teaching information. In the nineties, the company experienced a diminish in profits, which was to some extent caused by a change in design philosophy that noticed more emphasis on licensed intellectual property such as Star Wars lego-x and Winnie the Pooh, which in turn turned various fans apart.

Leave a comment

Your email address will not be published. Required fields are marked *